Post 5-10 times a week. You don’t want to overwhelm your
followers, but you don’t want them to forget you’re there.
Post at times when most people are online. You can use your
Facebook analytics (called Insights on your page) to find out when most of your
followers are online. Make sure you always post on those days. For example, if
they’re online more Tuesday through Saturday, always post on those days.
You shouldn’t skip a day, but if you do, it’s should be a
day when the fewest of your followers are online. If it’s Sunday, skip Sunday.
Look at your analytics and make a list like the following to
be a guide for your posting times. Make sure you update this list everyone once
in a while, because people change and habits change.
Sunday
Fewest followers are on Facebook. If we skip a day, it
should be Sunday. Optimal posting times are between 3-8 p.m., 7 p.m. being the
peak.
Monday
Second most followers online. Always post on Monday. Optimal
time to post is between 6-7 p.m., 7 p.m. being the peak.
Tuesday
Best posting time is between 6-8 p.m., 8 p.m. being the
peak.
Wednesday
The most followers are online on Wednesday. Post more than
once. Best posting times are 10 a.m., and 6-9 p.m., 7-8 p.m. being the peak.
Thursday
Best posting time is between 7-9 p.m., peaking at 8 p.m.
Friday
Second fewest followers online; second option for skipping a
day (not recommended!). Best posting times are 7-9 p.m., the peak being at 9
p.m.
Saturday
Best posting times are 5 p.m. and 8-9 p.m., the peaks being
at 5 p.m. and 8 p.m. This is a good time to post content to engage and connect.
